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Fashion: From Concept to Consumer (9th Edition), by Gini Stephens Frings
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An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!
- Sales Rank: #240025 in Books
- Published on: 2007-10-07
- Format: Unabridged
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x 1.00" w x 8.70" l, 2.79 pounds
- Binding: Hardcover
- 496 pages
From the Back Cover
9th Edition
FASHION From Concept to Consumer
By Gini Stephens Frings
New and updated information in all four parts and 190 illustrations:
Fashion Fundamentals :
· Changing U.S. demographics
· New developments in globalization, sourcing, imports, and quota elimination
· The newest trade agreements
· Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems
· New resources for color and design
· New information on fashion forecasting and market research
· Updates on fashion services, web sites, and publications
Textiles:
· Newest high-tech fiber development including PLA, spider silk, and casein
· Trends in textile product development, production, and marketing
· Nano-technology and "Smart" or "Performance" fabrics
· New statistics and technical information
· New marketing strategies
· Garment packages and imports
· New information on trims
Manufacturing:
· Newest information on designers and international fashion centers
· New designer profiles
· The changing role of manufacturing
· Product data management systems
· Update on global sourcing and imports
· Brand extensions and acquisitions
· New information on accessory product development and marketing
· New information on trade shows, updates on locations and timing of markets
· Runway vs. showroom
· Manufacturer/retailer relationships
Retailing:
· New information on categories, store ownership, and organization
· New information on shopping center categories
· Consolidations and acquisitions
· Global expansion
· Retailers as manufacturers
· National brands vs. private label
· New retail marketing focus
· Store planning and design
· Newest trends in retail marketing
Most helpful customer reviews
4 of 4 people found the following review helpful.
great book
By Alexaus
It's a great book.. I will definitley recommend to everyone who wants start your own fashion line...
5 of 5 people found the following review helpful.
Great book!
By stephanie
this book is very interesting and FULL of great info!!!! It is required reading for my fashion design business class but would buy it even if it wasn't just for the information it contains. GREAT READ!!!
2 of 2 people found the following review helpful.
One of the few books around for this.
By cavu
I needed it for interviews. Has the basics and takes you through the process. Isn't cheap though. This is a Haute Couture book. See what I learned!
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